Here at the Chamber, we are taking on a new initiative – to become a business education hub for the Greater Augusta region. When we started looking into ways to achieve this new initiative, we realized we needed to create a blog to start educating not only our membership and community, but us Chamber staffers as well. We want to be a resource for you, so each week we’ll be publishing a couple new posts about topics we’ve heard you ask about. Some will based on our own research and written by us, but others will be written by people just like you. Do you have expertise in an area? Let us know! We would love to have you as a guest blogger.

We have found through talking with some marketing experts, that blogging can be one of the most effective tools in reaching your target audience and engaging with website users. Blogging allows you to move customers through their decision journey. Check out this article for more information on the consumer decision journey.

Why You Should Start a Blog – Like Right Now…


We’ve compiled a list of 5 articles that point to the importance of blogging. Check them out! When you’re ready, head over to your favorite content management tool (we use WordPress) and take the leap. Writing a blog doesn’t have to be rocket science. Find what sets your business apart and start writing!

    1. Blogs are cost-effective marketing investments. Every post you publish is a long-term asset that helps build brand awareness and promote your expertise, products and services (Sprout Content)
    2. It helps drive traffic to your website. (Hubspot)
    3. Position your brand as a thought leader (Wishpond)
    4. Build Stronger Relationships – Most people aren’t ready to buy when they first arrive at your website. They want to learn more about you and your products/services first. By having a blog, your company can satisfy a prospect’s need for research. (Whittington Consulting)
    5. Search engines are grading you. (

Want to learn more about SEO and SERP? We would love to set up a free one on one with your business and walk you through some best practices and refer you to some of the experts we know. Call or email us today! (540) 324-1133 or