Using Data to Drive Growth, including Google Analytics
Join Google Trainer Randi Penfil to learn best practices, Google Analytics and analyze trends about how customers are interacting with your business online, then turn these insights into well-informed, actionable decisions.
In this session we’ll introduce and talk about:
Identifying business goals and how you plan to use your online presence to achieve them
Incorporating data into your marketing plan
Selecting tools to help you find the answers you need
Intro to Google Analytics and how to use this tool to make better business decisions