Inclusive Marketing for Better Sales

The World Health Organization (WHO) mentioned that about 15% of the world’s population had disabilities in 2021. Back then, the global population was around 7.9 billion.
Looking at these figures, you can see how many disabled people are worldwide. From a business point of view, these numbers represent a significant sales potential—that is, if your products and services can address their needs.

And it’s not just disabled people. You should also consider individuals with diseases and diversity issues if you want to market your goods inclusively. If you’re a business owner in Greater Augusta interested in incorporating inclusive marketing, how can this method help boost your sales? What diseases or disabilities should you consider when implementing inclusive marketing strategies?

This article discusses how you can improve your business sales through inclusive marketing and covers the various illnesses and disabilities you should address when marketing for inclusivity.

Inclusivity is about marketing products and services considering diversity, including age, ethnicity, gender identity, religion, socio-economic status, and physical or mental abilities. Inclusive marketing also considers people with disabilities and diseases, especially those with chronic illnesses like arthritis and cancer or those suffering from any of the four stages of mesothelioma.

When business owners consider these diverse factors, there’s a potential to tap a market that can bring in more sales to the business. Read more to learn how inclusive marketing can help boost your business sales while establishing customer loyalty and trust in your brand.

How Inclusive Marketing Can Help Boost Sales
One of the best methods to market your products and services inclusively is through digital means. Accessibility is often a challenge among websites and apps, especially when individuals with disabilities need access to these services but can’t. For example, if your online store’s text is too small, visually impaired people may have difficulty buying your products. So your site should allow users to adjust the text size to improve accessibility, increasing the potential to bring in more sales.

Other accessibility features websites can utilize are the following:

• Alternate or alt text: Invisible text descriptions of non-text content that you can read aloud to blind users
• Captions: Text added over spoken (audio) content for users with hearing difficulties
• Audio descriptions: Audio describing information, scenes, and actions not heard, written, or spoken
• Colorblindness adjustment: Color adjustment to help improve content visibility to all users

• Help attract the attention of diverse groups
• Reach a wider audience or untapped market segment
• Help generate new customers
• Speak for underrepresented groups
• Demonstrate your awareness of diversity
• Help influence positive social change
• Improve brand perception
• Emphasize your product or service’s appeal to multiple groups
• Show support for diverse people
• Build a brand’s reputation as inclusive and accepting
• Help create brand loyalty

• Low vision, blindness, and photosensitivity
• Hearing loss and deafness
• Movement limitations
• Speech impairments
• Cognitive limitations
• Learning disabilities